Halo, Westcliff

Quarter Four 2016 to present

Brand redevelopment     |     Website     |     Print     |     Video     |     Social media and digital management

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Building consistency

InHouse was instructed by multi-award winning hair stylist and UK Ambassador to Hair Colour brand Sens.us, Jude Rizzo, to redevelop their brand, through the construction of consistency throughout both digital and physical assets. The rebrand involved the stylisation of the brand name from Halo Hair and Beauty, to Halo Westcliff.  This new brand was launched in November 2016 through a synchronised unveil across all online assets.

InHouse placed consistency of the brand at the forefront of this project, ensuring both staff within the shop were fully aware of the development of the brand and it's online assets. InHouse continues to grow the presence through targeted digital marketing.

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Tom Martin London has been designing corporate commissions for Halo Westcliff since 2011, as part of an annual Christmas campaign. The commission for 2016 depicted 'the Naughty Hare', a comical character based on a 'bad hare (hair) day'

InHouse implemented this character through the Halo Christmas marketing, from which Tom Martin London created a bespoke bauble to be gifted to selected Halo clients.