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The Amy May Trust

Quarter Two 2015 to present

Brand identity     |     Website     |     Print     |     Video     |     Marketing and PR

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A protective trust grown from emotion

The Amy May Trust was created to support the continual rehabilitation and necessary medical needs of Amy May Shead, a 29-year-old woman who in 2014 suffered a catastrophic allergic reaction to a nut product.

InHouse was instructed to develop and subsequently manage The Amy May Trust brand and all digital assets along with a national campaign which launched in the Summer of 2017, which gained over 300K supporters of the cause within he first two weeks.


 
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Press Coverage

 
 
 

Success Metrics

 
 

6,500+

Facebook fans in the last 33 months

 

306,000+

people in support of the #NutBan petition

91,600+

website visits since in the last 12 months 

 

5,200,000

views on Amy's most watched TV interview