The Amy May Trust
Quarter Two 2015 to present
Brand identity | Website | Print | Video | Marketing and PR
A protective trust grown from emotion
The Amy May Trust was created to support the continual rehabilitation and necessary medical needs of Amy May Shead, a 29-year-old woman who in 2014 suffered a catastrophic allergic reaction to a nut product.
InHouse was instructed to develop and subsequently manage The Amy May Trust brand and all digital assets along with a national campaign which launched in the Summer of 2017, which gained over 300K supporters of the cause within he first two weeks.
Facebook fans in the last 33 months
people in support of the #NutBan petition
website visits since in the last 12 months
views on Amy's most watched TV interview